The AIA’s Architect’s Journey to Specification report (2023) provides deep insights into how architects approach product specification, their preferred sources of information, and evolving trends in their interactions with product manufacturers.
Here are some key highlights:
1. Influence and Decision-Making:
Architects are primary decision-makers, with over 80% responsible for discovering and specifying new products. In small firms, architects hold the most influence, while larger firms involve specifiers, project managers, and designers more.
2. Information Sources and Learning Preferences:
Continuing education (83%) and manufacturer websites (79%) are top resources.
In-person learning, such as lunch-and-learns, is highly valued (77%). Younger architects lean more toward collaborative learning environments like industry associations and product libraries.
3. Impact of Firm Culture:
The pandemic has led to risk aversion, reduced collaboration, and less early product adoption. However, there’s increased openness to trying new materials due to supply chain challenges.
4. AI and Future Tools:
Around 20% of architects foresee using AI for research and specification, with younger architects and larger firms more open to integrating AI and BIM-based specifications.
5. Manufacturer Expectations:
Architects need responsive representatives and easy-to-navigate websites. There’s a gap between importance and satisfaction in areas like website navigation and BIM availability.
Click here to explore the AIA’s 2023 report, “The Architect’s Journey to Specification.”
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